Max Tallberg
In today’s world we face several simultaneous crises: wars in Ukraine, Gaza, and Sudan, accelerating climate change and biodiversity loss, and a technological transformation whose full effects on our societies, economies, and everyday lives we cannot yet fully anticipate. These phenomena intertwine and shape how we perceive the state of the world. Feelings of uncertainty, fear, and anxiety are completely human and understandable responses.
At the same time, it is important to remember that change is not solely in the hands of large institutions. The everyday choices of individuals and the actions of communities can also grow into a significant force when the direction is shared. Crises present dangers, but they can also open opportunities for turning points, especially if we respond to them wisely and with long-term thinking.
What could a better world look like?
A vision for a better future begins with people and with an understanding that wellbeing is more than material living standards. When everyday life, work, and communities support genuine wellbeing, society, the economy, and the environment also benefit. This could mean, for example:
- a more communal and meaningful way of life
- work that supports wellbeing and leaves space for recovery
- consumption that enhances quality of life without relying on overconsumption
- a stronger relationship with nature and time for restoration
- a sense of purpose and connection with others
If such changes strengthened more broadly, wellbeing could increase on all levels: individuals, society, the economy, and ultimately the planet.
This vision can be summarised as follows: a world in which human wellbeing, the economy, society, and the environment support one another in a coherent and sustainable balance.
Global change is possible
Such a shift could also positively influence other societal challenges, including political polarisation, inequality, and the governance of new technologies. The transition is not simple, but it is not unrealistic. Research shows that when people are doing better, they naturally make choices that also support the common good.
However, global change requires shared direction and collectively agreed rules. Without these, individual actions cannot scale up meaningfully, and building a shared future becomes difficult. Supporting this kind of global dialogue is a core part of our association’s mission.
Idealism and realism go hand in hand
We need both idealism and realism. Idealism shows us where to go, and realism helps us understand how to get there. A vision is a tool that supports better decision making in the present and offers hope for the future – and hope is an essential driver of action.
In political decision making, visions should be discussed far more openly. Often our shared goals are much closer than public debate suggests. At the same time, it is important to reflect critically on our current structures and to consider how the rhythms of everyday life, the organisation of work, and consumption habits could shift towards more sustainable patterns. Many people today are seeking a slower and more meaningful life, and this transition deserves support.
Ultimately, change depends on us
Change begins with personal choices and with the way we relate to one another. Together we can move toward a world where wellbeing, meaning, and sustainability form a mutually reinforcing whole.

